Daniel Friis
Introduction
I turn emerging technology into products for everyday life and work. Right now with a focus on robotics and physical AI. I take on a few engagements at a time through Nowadays.
Work
Stealth startup
Robots are changing. More soon.
2026 – now
Nowadays
Strategy and prototyping in AI and robotics. Clients include IKEA (Ingka Group). Tinkering with physical AI, LLMs, real-time voice, RAG and evals.
2024 – now
Angel investor
Zoios, Graziano, Everyday and Tau Robotics.
2024 – now
SPACE10
IKEA's research and design lab. Strategic Technologist, Digital Director, Partner & COO, then Partner & Head of Strategy.
2015 – 2023
Blueprint Learning & Advokurser
Co-founder, CTO and board member. Acquired by Reducate.
2014 – 2017
Notes to self
All 10 →
Competitive advantage
Mar 23, 2025
Distribution is everything
Mar 19, 2025
Being right is not enough
Mar 18, 2025
Improving RAG performance
Aug 26, 2024
Self-doubt
May 25, 2023
More →
Quotes
All 22 →We are what we repeatedly do. Excellence, then, is not an act, but a habit.
Say hi
Feel free to connect with me on either X or LinkedIn.