Daniel Friis
Introduction
I turn emerging technology into products for everyday life and work. Right now with a focus on robotics and physical AI. I take on a few engagements at a time through Nowadays.
Work
Stealth startup
Robots are changing. More soon.
2026 – now
Nowadays
Strategy and prototyping in AI and robotics. Clients include IKEA (Ingka Group). Tinkering with physical AI, LLMs, real-time voice, RAG and evals.
2024 – now
Angel investor
Zoios, Graziano, Everyday and Tau Robotics.
2024 – now
SPACE10
IKEA's research and design lab. Strategic Technologist, Digital Director, Partner & COO, then Partner & Head of Strategy.
2015 – 2023
Blueprint Learning & Advokurser
Co-founder, CTO and board member. Acquired by Reducate.
2014 – 2017
Notes to self
All 12 →
The value of software is racing to zero
Oct 13, 2026
The next operating system
Oct 13, 2026
Competitive advantage
Mar 23, 2025
Distribution is everything
Mar 19, 2025
Being right is not enough
Mar 18, 2025
More →
Quotes
All 22 →We are what we repeatedly do. Excellence, then, is not an act, but a habit.
Say hi
Feel free to connect with me on either X or LinkedIn.